AIDA relates web traffic

What is AIDA ?OK Lets we check what the AIDA stand for, AIDA means Attention, Interest ,Desire,Action, this term actually use in web traffic to increase  the conversion rate . it means when a web analyst analysis the data they received from the web traffic  monitoring  software , The first step web master  do is they check the attention of the  persons who visited the site and their interest  their desire  , and they put the system of their website according that and they follow up the action or they make it accordingly .